# identity.md

## Organization Overview
- **Company Name:** EcoTail Pets®
- **Mission:** To provide all-natural, eco-friendly treats for dogs and cats, crafted with love for pets, people, and the planet. Yumkins® by EcoTail Pets® are made in the USA with simple, limited ingredients that pets love and owners trust.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to creating products with love for pets, people, and the planet, emphasizing natural, eco-friendly ingredients and USA-made quality.
- **About/Team/Leadership Links:** [Our Story](https://ecotailpets.com/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** EcoTail Pets® manufactures and sells all-natural, eco-friendly dog and cat treats, with a strong emphasis on USA-made products using simple, limited ingredients. The company also engages with retailers and distributors.
- **Location(s) and Geographic Presence:** Products are "Made in the USA." Specific operational locations are details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.